Marketing

Marketing

Reservation Management Software That Helps You Raise Revenue


RezExpert's booking system, produced by DigitalRez, has been designed for busy tourism operators to save time and increase their revenue.

The modules outlined below have increased our current client's revenues by at least 30% - without any additional financial outlay and can become effective marketing tools for your business.

PROMOTIONAL CODES


Offering promotional codes is an effective strategy to attract customers to your business. With RezExpert's promo code module, setting up promotional codes is a breeze. This module enables the creation of codes for special offers and promotions, which guests and operators can easily enter to access exclusive rates and deals. You can associate the promo code with different members, inventory types and rates and make it available both online and at the front desk.

RATE PLAN MANAGER


Optimise your reservation revenue with the Rate Plan Manager panel. Easily check your occupancy for any year, past, present or future with a clear colour-coded calendar view spanning six months. Customise unique rate plans for specific unit types and seasons, and fine-tune them with the dynamic pricing module to further maximise your rates. Set your preferences once and enjoy a smooth, worry-free season.


DYNAMIC PRICING


Maximise the rates you receive from reservations throughout the year. RezExpert allows you to manage rates and yields in many different ways in an easy set-it-and-forget-it way:

  • The Occupancy level 
  • The day of the week 
  • The type of client – different membership levels (i.e. frequent stayers may receive a discount)
  • Assign promo codes for further specials & track
  • Rate Plan management. Create unique rate plans, assign them to certain unit types and times of the year.
  • Set up discounts for specific external programs such as motoring clubs.

AUTO OPTIMISATION


With RezExpert's specially created auto-optimisation feature, your booking grid can be efficiently filled with reservations. This unique feature has been reported to increase occupancy by over 12% in the first month of use. Resorts utilising this feature can assign individual units upon guest arrival, allowing for effective management based on the software's optimisation.

AUTOMATED PRE-STAY AND POST-STAY EMAILS


Streamline your marketing strategies with our free and effortless automated pre and post-emails. Prior to their arrival, send a pre-stay email to guests promoting exclusive events at your resort. 


Following their departure, send a post-stay email showcasing upcoming events that will encourage them to return.

CUSTOMISED EMAILS


Personalise the email marketing messages you send to your guests. RezExpert enables you to customise your email messages, allowing you to send unique content to different unit types and guests. 


You can further customise your emails with the mail merge feature, merging dozens of fields from your customer database.


REZEXPERT AI


With this no-cost module, you can easily create effective marketing emails that will attract potential customers to your business. It functions as an exclusive copyrighting tool but without the hefty price tag.


Thanks to RezExpert Ai, you can generate email content directly within the automated pre-emails and post-emails setup. Once you've set the sequence, you can leave for the entire season. The module comes equipped with extensive tutorials to help you get started quickly.

CHANNEL MANAGER


RezExpert's Channel Manager, RezChannel, empowers you to effortlessly make your inventory available to a wide range of online travel agencies (OTAs). With this powerful interface, you can connect to third-party booking portals, enjoy automatic downloads of OTA bookings to seamlessly update your inventory and rates within RezExpert.

REVIEW MANAGEMENT


Find out how your guests rate your business with the integrated RezExpert review management module. Attach your review request to all post-stay emails to make sure you are receiving a steady flow of good reviews. 


PACKAGING


RezExpert maximises your revenue potential with its comprehensive package manager. 


Create an unlimited number of packages and offer them to your guests. Keep track of each package component with precision to ensure proper tax and revenue allocations. Our state-of-the-art packaging module is both advanced and user-friendly, setting the standard for the industry.

SURVEY MANAGER


To enhance your business growth, it's essential to understand your guests' needs. Conducting surveys to gather their preferences is a great way to ensure you're meeting their expectations. 


By consistently providing the services your guests desire, you can improve your revenue and keep your business thriving.

EVENTS


Events are an effective way to increase revenue. Event setup in RezExpert is easy. When reservations are made in the system or online the event notifications will show.


Event notifications are important. In RezExpert, unlimited events can be set. When an Event is set, the days they are set for are highlighted at the top of the grid so that operators can see at a glance that an Event is scheduled for that particular day and can upsell any potential reservations with tickets. Online the event shows when the dates are selected letting guests know an event is being hosted. 

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